Do you work at a marketing agency? If so, then you know just how much effort it takes to generate sustainable results. Demanding for constant adaptability, client campaigns pose particular challenges, as switching between companies means jumping between industries, and if you wish to meet the expectations of your client, there is a lot to remain attentive to.
Social listening is a form of analysis which deals with how and why your brand is publicly perceived in a certain manner. Differing from social monitoring, which mainly provides quantitative information, social listening provides qualitative conclusions.