Previewing an email, what is it that can trigger an uncontrollable curiosity? Or what sends the reader right to the “delete” button? To make the best use of email marketing, know that every small step matters greatly. Let’s take a look at all the copywriting components that will assist you in a complete open rate transformation, as well as what can bring your business to more incoming replies. Utilizing psychological understanding and improving your body content and call to action.
Cold emails are typically sent to qualified prospects. That means research has been done on whether the recipient is appropriate and has a legit email address.
Do not confuse cold email with spam email.