Marketing: A Guide to Customer Data Collection
In marketing, data collection is an administrative method of strategic information gathering and analysis, with a means to achieve a better understanding of markets, industries, customer engagement, the relevance of content, and ongoing public perceptions.
Cold Email- How to Use it to Grow Small Businesses
Cold emails are typically sent to qualified prospects. That means research has been done on whether the recipient is appropriate and has a legit email address.
Do not confuse cold email with spam email.