Account-Based Marketing? What Every B2B Needs to Know

Account Based Marketing, also known as ABM, is a growing trend in the marketing & sales sectors. Throughout the next decade, this method is expected to expand greatly in adoption, as more and more B2B marketers encounter its highly focused and effective qualities.

The Legal Status of Cold Emailing: Spam or Useful Marketing Tool?

Cold emailing has the capability of enlarging your customer base fairly quickly, opening a veil of effective communication between you and your leads. Though an appealing method, there appears to be a thin line between cold emailing and forbidden spamming. So what is the legality of this technique? What is the difference between the two? Let’s cover all that you need to know to set up a successful marketing campaign, with clear distinction and a legal, green light.

Preparing your Email Campaign: A Prospecting Guide

To define prospecting, this is the process of finding, researching, and qualifying contacts, ensuring you are reaching out to people of relevance, and not wasting thousands of emails on unqualified individuals. Adding in the tracking of key information enables better email personalization and results in increased reply rates and conversions. Let’s have a look at what you can do to optimize your prospecting management, including direct tips on how to research effectively.

How to Present Engaging Email Content: Copywriting Skills for More Open & Reply Rates

Previewing an email, what is it that can trigger an uncontrollable curiosity? Or what sends the reader right to the “delete” button? To make the best use of email marketing, know that every small step matters greatly. Let’s take a look at all the copywriting components that will assist you in a complete open rate transformation, as well as what can bring your business to more incoming replies. Utilizing psychological understanding and improving your body content and call to action.

10 Mistakes To Avoid In Email Marketing

When it comes to email marketing, the idea is to communicate with a large amount of contacts in one go. This calls for precise attention to the material, as you certainly don’t desire to suddenly notice flaws being read by thousands of recipients, wasting away all your other amounting efforts. To make the best use of this marketing technique, let’s have a look at several easily avoidable, yet commonly committed mistakes, and what you can do opposingly to carry out victorious emailing content.

Ninja Partners: an Outsourced Sales and Marketing Company

When you choose to collaborate with Ninja, your resources are utilized in an optimal way, personalized by sales specialists to give rise to prospects, nurture leads and finally move them down the pipeline. This is when outsource sales and marketing development comes in handy– and as Ninja Partners, there is no better way to define our concept. We can assist you in the great expansion of your visibility and reach, and lead to a foreseen enlargement of your success.

7 Reasons Outsourcing your Marketing is the Way to Go

In this post, we will cover several reasons why outsourcing your marketing may be the most clever choice. Though it is possible to have your own in-house marketing team, this direction comes with plenty of negative aspects, often leading to unnecessary additional costs, overspent time, and overall lack of productivity. Let’s have a look at a few starting criteria, from general practicality to reduced expenses, convenient daily methods, and the benefit of an external creative mind.

Is In-House Marketing Working for You? When to Outsource your Marketing

Every business holds a unique structure and demand. To guarantee that lead generation and sales are running consistently, a well-implemented marketing team is vital. Outsourcing your marketing strategy to an outsourced sales and marketing firm presents itself as the most viable option, considering budget, time efficiency, proven expertise, logistics, and performance. Let’s examine whether or not your current approach is unfolding efficiently and what to pay attention to in order to optimize it.

Marketing: A Guide to Customer Data Collection

In marketing, data collection is an administrative method of strategic information gathering and analysis, with a means to achieve a better understanding of markets, industries, customer engagement, the relevance of content, and ongoing public perceptions.

Evergreen Content: How to Make it Last

Let’s learn about evergreen content: articles that will hold an equal value despite the ever-changing continuance of time, or even increase in value and traffic rate throughout years into this timeline.