Cold emailing has the capability of enlarging your customer base fairly quickly, opening a veil of effective communication between you and your leads. Though an appealing method, there appears to be a thin line between cold emailing and forbidden spamming. So what is the legality of this technique? What is the difference between the two? Let’s cover all that you need to know to set up a successful marketing campaign, with clear distinction and a legal, green light.

To define prospecting, this is the process of finding, researching, and qualifying contacts, ensuring you are reaching out to people of relevance, and not wasting thousands of emails on unqualified individuals. Adding in the tracking of key information enables better email personalization and results in increased reply rates and conversions. Let’s have a look at what you can do to optimize your prospecting management, including direct tips on how to research effectively.